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Paraphin [41]
3 years ago
15

Markham Publishing is known for its consultative buying center culture. Recognizing this corporate culture, someone attempting t

o sell to Markham Publishing should
A. treat all members of the buying center as equally important.
B. address the concerns of all members of the buying center with particular attention to the decision maker.
C. focus on providing information to and making the sales approach to the one decision maker.
D. attempt to facilitate the collective agreement of all members of the buying center.
E. focus attention on the gatekeeper in the buying center's team.
Business
2 answers:
FromTheMoon [43]3 years ago
8 0

Answer: B. Address the concerns of all members of the buying center with particular attention to the decision maker.

Explanation:

If a person is making an attempt to sell the Markham publishing, then he/she has to take into consideration all the possible factors that maybe able to affect each person in the buying center, but the factors affecting the decision maker should be given special consideration.

Thus, Address the concerns of all members of the buying center with particular attention to the decision maker.

Natasha_Volkova [10]3 years ago
7 0

Answer:

B) address the concerns of all members of the buying center with particular attention to the decision maker.

Explanation:

In a consultative buying center, one person is in charge of making the final purchase decision (i.e. the decision maker), but in order for this person to make a decision, he/she will previously consult with the other members of the buying team. Therefore the seller must pay special attention to the decision maker but without forgetting about addressing the concerns of the rest of the team, since their opinion is important.

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Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands
puteri [66]

Answer:

The correct answer is C. Stand-alone branding.

Explanation:

In the model of independent brands (house of brands) different brands coexist independently acting on the basis of the different lines of business. This model allows attacking different market segments with specialist brands in each of them, but in the face of the great freedom it provides, minimal synergies between brands are used. For example, LVMH, the world leader in luxury products, has in its portfolio brands such as MOËT & CHANDON, DIOR, AG HEUER or SEPHORA, among others, which operate without any link to the corporate brand.

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3 years ago
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Coastal Shores Inc. (CSI) was destroyed by Hurricane Fred on August 5, 2021. At January 1, CSI reported an inventory of $170,000
Fofino [41]

Answer:

$65,000

Explanation:

Calculation to determine what The estimated inventory loss due to Hurricane Fred would be

Beginning inventory$170,000

Add Net purchases195,000

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Less: Cost of goods sold (300,000)

($480,000/160%)

Estimated ending inventory$65,000

($365,000-$300,000)

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8 0
3 years ago
Why the aggregate demand curve slopes downward
Serggg [28]

Answer:

1. As the price level rises, the cost of borrowing money will <u>rise</u>, causing the quantity of output demanded to <u>fall</u>.

This phenomenon is known as the <u>Interest rate</u> effect.

When price levels rise, people will have to spend more on goods and services and hence save less. As they save less there'll be less loanable funds in the economy which will force interest rates (cost of borrowing) up. As there are less loans to give out and higher rates, people will borrow less and as a result will not demand as much because they can't afford it.

2. Additionally, as the price level rises, the impact on the domestic interest rate will cause the real value of the dollar to <u>rise</u> in foreign exchange markets. The number of domestic products purchased by foreigners (exports) will therefore <u>fall</u>, and the number of foreign products purchased by domestic consumers and firms (imports) will <u>rise</u>. Net exports will therefore <u>fall</u>, causing the quantity of domestic output demanded to <u>fall</u>. This phenomenon is known as the <u>exchange rate</u> effect.

As interest rates rise in the Economy, it will make the country a more attractive place to invest for foreigners so they will demand more of the local currency. This will cause a rise in the value of the domestic currency. This will make the exports of the country more expensive so less people outside will buy it but it will also make foreign products seem cheaper so the local consumers will import more.

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Helga [31]

The management area of coordinating and directing from the top hierarchies is the where some ethically relevant questions may occur.

<h3>What is an Ethics?</h3>

This refers to some standards that imposes a reasonable obligations to refrain from fraud, slander, gossip etc in a firm.

Some example of an ethical behaviors in the firm are:

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Hence, the management area of coordinating and directing from the top hierarchies is the where some ethically relevant questions may occur.

Read more about Ethics

<em>brainly.com/question/24606527</em>

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