Fresh Air Sports Rentals began eight years ago in a southern California beachfront hut where Woody and Sandy Belmont rented out
fat-tired cruiser bikes to tourists. Business was good, and within a year, Fresh Air customers could also rent a variety of other outdoor gear, including surfboards, mountain bikes, and paddleboats.Over the years, Fresh Air has grown into a network of 18 locations throughout the western United States and Canada. The company is big enough now that name recognition is feeding the business: Customers who have rented from Fresh Air in one location look for it in other vacation spots. Woody and Sandy are thinking seriously of expanding the business to resorts on the East Coast, in Mexico, and in Central America.Next month, Fresh Air is having its first-ever associates’ meeting in San Diego. Woody and Sandy need to develop several presentations for that conference:• A keynote speech, welcoming the employees and building enthusiasm for the company and for the upcoming meeting. During this speech, Sandy and Woody will also introduce Fresh Air’s new management team.• An informative program on how to avoid sexual harassment claims. Fresh Air’s new human relations director will deliver this talk, but Sandy wants to play a close role in its development.• A session introducing the company’s new incentive plan in which employees will receive bonuses for increasing sales. While the potential for greater compensation is good, base salaries will decline under this arrangement. Woody knows that it is important to sell the plan to employees if it has a chance of succeeding.• A series of awards presentations at the closing dinner. At this session, employees will be honored for their exceptional service. Woody and Sandy want to include enough employees to boost morale without creating so many awards that they appear meaningless.1. Sandy is considering opening the keynote address with the following introduction. What type of verbal support is she using? "When Woody and I first started Fresh Air, it was just the two of us, and we could have held an all-hands-on-deck corporate meeting in any elevator or broom closet in town—and sometimes, we did. Later, when we expanded to L.A., our big corporate meeting was a dinner party at my apartment. Those of you who knew me back then remember that it was a pretty small place, but even with staff from three locations, it wasn't terribly crowded. Here we are just a few years later, an international company, meeting in one of the city's finest hotels. For next year's meeting, I've already booked the hotel's grand ballroom, and three years from now, I want us to be meeting in the convention center."a. definitionb. examplec. statisticsd. comparison2. Woody and Sandy would like to begin the keynote address with a dramatic introduction to Fresh Air Sports' latestsurfboard and mountain bike models. Which visual aid would be the best choice?a. diagramsb. objectsc. photographsd. video3. Fresh Air's new human relations director tells Sandy that in the presentation about avoiding sexual harassment claimsthere will be visual aids to demonstrate clear differences between appropriate and inappropriate office interactions.Sandy is concerned that visuals of inappropriate interactions could be upsetting to some employees. The directorclarifies that she merely plans to use abstract representations of personal space boundaries. In other words, they area. diagrams.b. objects.c. photographs.d. video.4. For the presentation on the company's new incentive plan, Woody has data showing that when another company madethis change, more than half of their twelve employees enjoyed gradual and consistent increases in earnings over thefirst year, which then leveled off at those higher incomes. Which visual aid would be best for this?a. diagramb. graphc. pictogramd. pie chart5. Woody wants his employees to feel their concerns about the new incentive plan were heard and considered, so heschedules time for comments in the agenda. Which use of visual media would best help him make his point?a. asking employees to submit their comments by e-mail after the meeting and promising to distribute those via e-mailb. writing employee comments on a dry-erase boardc. writing employee comments on his clipboardd. writing employee comments on a flip chart large enough for all to see
