Suppose a data broker correctly identifies that your grandmother is addicted to playing online hearts. From its business intelli
gence, it knows that frequent hearts players are strong prospects for online gambling. Accordingly, the data broker refers your grandmother’s data to an online gambling vendor. Grandma gets hooked and loses all of her savings, including money earmarked for your college tuition. Is the broker’s behavior ethical? If he doesn’t know where the data is going, should controls be put on how data is distributed? How would these be imposed? Is it the online gambling vendor who causes the problem? Is there a solution for this? Suppose the online gambling vendor blames the problem on grandma’s love of playing games. Is the vendor absolved from making any ethical decisions?
A. No. the act of selling customer's data for financial advantages and gain without the permission of customer is illegal and so unethical.
B. No. even though the Grandmother choice by itself but selling out her game data to broker without letting the concerned person know about it is not allowed.
C. Yes. It was Grandmothers' choice to play certain kind of game. As gambling vendor provides a fare game they are not doing any bad.
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