Question

A local newspaper is planning to come up with a special series on the growth of entrepreneurship within the community. Each week an article featuring a different business owner and his or her success story will be published. For the featured business owners, this type of promotion would constitute _____.

Answer 1

Answer:

The correct answer is Publicity.

Explanation:

Publicity is the set of strategies with which a company makes its products known to society. Advertising uses media as its main tool, these are so diverse and have so much expansion and impact on the general public that they are essential for commerce in general. If a product is not advertised, people will hardly know it and will refer to it as something of good quality with respect to the name it has. Advertising is a marketing strategy to position products in the global market, their participation in the expansion of companies is accurate and necessary. The corresponding factor used for the diversification of goods and services is referential, but what is sought is that the impact on society is acceptable, to give way to active consumerism.