Answer: True
Explanation:
In advertising, a Testimonial is a written or spoken statement by a person who has used a product attesting to the effectiveness of said product. A Testimonial is a lot like an Endorsement except that Endorsements are testimonials by Celebrities.
While Testimonials are usually used to attract new customers, they are very effective in confirming to current customers that they chose the right product.
For example, imagine you walk into Epic Electronics to buy a computer and you see a video Testimonial by a person your age who absolutely loves the effectiveness of the product you want to buy. You would feel a bit reassured getting that product after seeing that Testimonial.
Answer:
Strengths:
Nestle has a brand image and is top company in food industry
Strong brand recognition among customers give nestle competitive advantage.
Nestle never compromises on quality of the product.
Healthy products are strong factor for Nestle's brand image.
Multiple product choices available to customers.
Weakness:
Price fluctuation due to inflation.
Change in consumer behavior may impact sales.
High prices due to better quality products.
Opportunity:
Nestle may go for diversified products and introduce healthy beverages for its customers.
The company can introduce home based online shopping through their website.
The company can launch new products with free samples.
Threats:
New entrants in the food industry
Low price competitors
Gorilla marketing by its competitors.
Government pressure on compliance standards.
Explanation:
SWOT analysis is an important tool for business managers to analyze the company's position among its competitors. Nestle has strong brand image among its customers and customers buys the product with the brand name. Maintaining the brand image among its competitors is a huge responsibility for Nestle as a single mistake could lead to a downfall for the entire company.
Answer: physiological
Explanation: Physiological needs are universal human needs and Physiological needs are considered in internal motivation according to Maslow's hierarchy of needs. This theory explains that humans are compelled to fulfill these physiological needs first in order to pursue intrinsic satisfaction on a higher level, and it should be noted that this concept is the main physical requirement for human survival. Applying Maslow's hierarchy of needs to determine what motivate each of these individuals, in the scenario above, physiological need will motivate Joanna.
