Question

Meria Het, a footwear company, designs formal and casual footwear for White American women. However, to increase its customer base, it introduces a line of footwear for Chinese women in the United States, even though they form only a small market in the country. Which of the following dimensions of the social environment does this scenario exemplify? a. Social responsibility b. Ethics C. Age d. Diversity

Answer 1

Answer:

The dimension of social environment that is exemplified in this scenario is:

d. Diversity

Explanation:

A social environment constitutes the beliefs, values and customs of a people. Business operated on social environment since it involves the interaction with different groups of people who have a variety of beliefs, value and customs. These social values of people contribute to most of the economic decisions that they make, an example is; whether or not they will purchase a certain product or not depending on their cultural beliefs or practices associated with that product. It is there imperative to ensure that a business is fully aware of the type of social environment that they plan to carry out their business. The knowledge of the social environment a business operates in can be of great significance on how they relate to that particular environment. Research has shown that most businesses that are successful have some knowledge on how to handle their social environment.

Organizations can utilize different aspects of the social environment to be successful. One such example is diversity. Diversity as an aspect of social environment is the act of targeting different social groups either through marketing or product specification to appeal to distinct social groups.