Because, a free market, by the very nature of the thing, is always fair. A free market simply means that individuals and companies are free to trade (or not trade) with one another. ... The parties concerned trade money in exchange for products or services because they believe they are better off by doing so.
End goals define outcomes where you're unwilling to compromise — they describe exactly what you want. Means goals, on the other hand, define one of many paths to reach your end goals. Here's a simple example: ... But if you don't win those tickets and fail at your means goal, you may still be able to achieve your end goal.
