Question

CompX Inc. is an online retailer of electronic products, including laptops and tablets. The company is known for its unique approach to customer support, which is known for going above and beyond in satisfying customer complaints and issues. What kind of a strategy is CompX using?

Answer 1

Answer:

Differentiation

Explanation:

Differentiation is a business strategy used by organizations for gaining a competitive edge over competitors in the market.

During this approach, the organizations/business introduces a special strategy which goal is to differentiate their product or service in a positive way, from other products that are alike.

In this scenario the organization(CompX Inc) is offering a superior customer support.