Question

Prior to giving his speech at the young entrepreneurs convention, francisco sends a survey containing demographic questions, likert-scale items, and open-ended questions to each member of the audience. after the surveys are returned, he analyzes the responses to learn more about his audience. which method of audience analysis did francisco use?

Answer 1

There are 3 types of audience analysis – demographic, psychological and situational. Francisco sends his audience a survey containing demographic questions so obviously, he used the demographic method to assess them.  Demographic information includes gender, age, marital status, race, and socioeconomic status. From there, he will know what approach he will use to catch their attention when he speaks.