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Scorpion4ik [409]
3 years ago
10

Johnson and Gomez, Inc. is a small firm involved in the production and sale of electronic business products. The company is well

known for its attention to quality and innovation.
During the past 15 months, a new product has been under development that allows users improved access to e-mail and video images. Johnson and Gomez code named the product the Wireless Wizard and has been quietly designing two models: Basic and Enhanced. Development costs have amounted to $183,000 and $264,000, respectively. The total market demand for each model is expected to be 41,000 units, and management anticipates being able to obtain the following market shares: Basic, 20 percent; Enhanced, 15 percent. Forecasted data follow.

Basic Enhanced
Projected Selling Price $350.00 $450.00
Per-unit productions costs:
Direct material 43.00 69.00
Direct labor 23.00 31.00
Variable overhead 37.00 49.00
Marketing and advertising (fixed but avoidable) 196,000 305,000
Sales commissions* 15% 10%
*Computed on the basis of sales dollars.

Since the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat, and management now believes that the company can introduce only one of the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $35,000 for an in-depth market study. Sales salaries (excluding commission) will be $88,000 no matter which product is sold. The marketing and advertising costs indicated for each product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless of which product is introduced.

Compute the unit contribution margin for both models.
Business
1 answer:
IceJOKER [234]3 years ago
3 0

Answer:

$158 and $200

Explanation:

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3.5%

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Corporation Q, a calendar year taxpayer, has incurred the following Section 1231 net gains and losses since its formation in 201
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Explanation:

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When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cos
Andrews [41]

The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.

Explanation:

The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.

The 4Ps represent a traditional marketing blend, including price ,product ,promotion and place.

  • Define the firm's Single Sales Proposal (USP).
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5 0
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A firm uses a continuous review (Q) inventory system. Weekly demand for a product is normally distributed with a mean of 120 uni
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Answer: 90.32%

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Weekly demand (d) = 120

Standard deviation = 10

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The reorder point is calculated as:

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