Question

"industry incumbents discourage customers to move to new entrants by __________. "

Answer 1

The answer to this question is raising the shifting costs
Shifting cost refers to the additional cost that incurred for uninsured patients when they're applying for the same service as the insured patient.
This type of service usually has a really big payment, so the customers who want to shift feel that their money will be wasted if they choose to do so.