An agreement is any understanding or arrangement reached between two or more parties. A contract is a specific type of agreement that, by its terms and elements, is legally binding and enforceable in a court of law.
The first step in selecting the target market is the market segmentation and is obtained by dividing the broad customer base that consists of the existing and potential customers into subgroups on the basis of their characteristics.
And includes the B2B and B2C aspects of client and the company. This needs different programs like the price, promotion and distribution and a combination of the market variable.