In research, the term interceptresearch refers to a type of data gathering where the researcher gathers the data on a particular site from people that are located there and regarding a topic that is related to this site.
This kind of surveys are used in restaurants, malls, stores to ask your opinion about a product or a service you were given there.
In this example, you are shopping at the mall and a researcher stops you to solicit your opinion on a new product. T<u>his person is asking your opinion on a topic that has to do with the product found at the mall and your opinion about a product you got there. </u>Therefore this is an example of an Intercept research.
The one responsible for the change is Margaret Mead—she is
known for her publications and even studies that involves with anthropology,
especially in the way her research had defined masculinity and femininity which
is shown in the description above. These are all cultural and not based on
biological.
