Question

You head a marketing team preparing to launch a revised global marketing campaign for a high-end jewelry and accessory company. You review the previous strategies your team has implemented: You started with selling delicate, antique-looking jewelry across all international markets, with the same theme of "Looking Your Feminine Best." Then your team experimented with some countries using the same jewelry, but with a theme of "Investing in Your Best Self." For other countries, your team used the same theme of "Investing in Your Best Self" to sell jewelry-encrusted purses. Buoyed by that success, your team plans a dramatic marketing change: An award-winning designer recrafted the profile of the jewelry to be chunky, rather than delicate. Your team came up with the slogan of "Be Visibly Lovely."Choose the international product and promotional strategy that does not illustrate a form of adaptation.a. You started with selling delicate, antique-looking jewelry across all international markets, with the same theme of "Looking Your Feminine Best."b. Then your team experimented with some countries using the same jewelry, but with a theme of "Investing in Your Best Self."c. For other countries, your team used the same theme of "Investing in Your Best Self" to sell jewelry-encrusted purses.d. An award-winning designer recrafted the profile of the jewelry to be chunky, rather than delicate. Your team came up with the slogan of "Be Visibly Lovely."e. All of the strategies illustrate some form of adaptation.

Answer 1

Answer:

You started with selling delicate, antique-looking jewelry across all international markets, with the same theme of "Looking Your Feminine Best.

Explanation:

This alternative does not represent a form of marketing adaptation, as seen in the following strategies adopted for some countries. This can be explained because the main concept of the marketing strategy developed to sell delicate and old-fashioned jewelry in all international markets, contains a central message, which is "Looking for the best for women". The other messages are adapted to attract women from other countries with different values ​​and culture, so there was an adaptation in the developed slogan, but this still encompasses the central message proposed by the company, all messages reflect the search for the best for women.