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kati45 [8]
2 years ago
7

What is behavioral tracking?

Business
1 answer:
mr_godi [17]2 years ago
5 0
Behavioral Tracking<span> uses previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment, which is used to match advertising creatives to users (sometimes also called </span>Behavioral<span> Profiling, Interest-based Advertising, or online </span>behavioral<span> advertising).

Hope this helps. </span>
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