Question

LinkedIn targets a specific demographic: working professionals. They tend to be older and better educated. Why might advertisers be more interested in this group over others

Answer 1

Answer: Buying power

Explanation:

As the question says, LinkedIn has working professionals which means that these are people with income sources that can enable them to purchase goods and services.

Advertisers would therefore target them so that they may get them to purchase the goods and services they are advertising because these working professionals have a better chance of patronising the advertisers than other groups of people who may not have the income requirements necessary to do so.