Question

It has been Shelly's dream to open a bakery, and while she has experience in making all types of baked goods, she always gets rave reviews for her hand-decorated cupcakes. So, rather than open a bakery that offers a wide variety of baked goods, Shelly has decided to open a specialty cupcake shop to cater to that market only. This is an example ofA. mass marketing.B. market fragmentation.C. repositioning.D. market segmentation.E. limited marketing.

Answer 1

Answer: Limited marketing  

                         

Explanation:  Limited marketing strategy refers to the marketing strategy in which the organisation tries to target a specific set of customers from a target market rather than everyone.

These are opted by organisation that have unique features in the product they are offering or have specialization in a specific product among others.

      In the given case, Shelly has expertise in making bakery products but her cupcakes gets special attention from the customers.

Thus, we can conclude that the decision of Shelly to open a cupcake shop is an example of limited marketing.