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stepladder [879]
3 years ago
15

It has been Shelly's dream to open a bakery, and while she has experience in making all types of baked goods, she always gets ra

ve reviews for her hand-decorated cupcakes. So, rather than open a bakery that offers a wide variety of baked goods, Shelly has decided to open a specialty cupcake shop to cater to that market only. This is an example ofA. mass marketing.B. market fragmentation.C. repositioning.D. market segmentation.E. limited marketing.
Business
1 answer:
jok3333 [9.3K]3 years ago
4 0

Answer: Limited marketing  

                         

Explanation:  Limited marketing strategy refers to the marketing strategy in which the organisation tries to target a specific set of customers from a target market rather than everyone.

These are opted by organisation that have unique features in the product they are offering or have specialization in a specific product among others.

      In the given case, Shelly has expertise in making bakery products but her cupcakes gets special attention from the customers.

Thus, we can conclude that the decision of Shelly to open a cupcake shop is an example of limited marketing.

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Payton Corporation provided the following information for the​ year: Beginning Balancelong dash​Work-in-Process Inventory $ 25 c
lukranit [14]

Answer:

$1,133,000

Explanation:

The computation of the cost of goods manufactured is shown below:

= Direct materials used + Direct labor cost + Manufacturing overhead cost + beginning work-in-process inventory - ending work-in-process inventory

where,

Direct material used is

= Opening balance of raw material + purchase made - ending balance of raw material

= $83,000 + $361,000 - $62,000

= $382,000

The manufacturing overhead is

= Indirect labor + Depreciation on Factory Plant and Equipment + Plant Utilities and Insurance

= $18,000 + $22,000 + $272,000

= $312,000

And, the other items would remain the same

So, the cost of goods manufactured is

= $382,000 + $469,000 + $312,000 + $25,000 - $55,000

= $1,133,000

We simply applied the above formula to determine the cost of goods manufactured

4 0
3 years ago
When an employee misappropriates case by diverting a payment from one customer for their own use, and then hides the defalcation
Sati [7]

Answer:

Lapping scheme

Explanation:

Lapping scheme -

It is a fraud practice , which involves the alteration of the accounts received to hide or cover the stolen payments .

This method involve taking the subsequent receivable payments and using them to cover the theft .

<u>And the next receivable is only applied when the previous is unpaid receivable .</u>

8 0
3 years ago
Who benefits from an import-substitution strategy? who is harmed?
Aloiza [94]

Answer:

Import substitution industrialization (ISI) is a trade and economic policy which advocates replacing foreign imports with domestic production. Domestic consumers benefit from import substitution as they do not have to face strong competition from foreign competitors and can sell their goods at a higher price. So for example manufacturers in USA sell a battery from $10 but consumers from USA have the option to import that battery at $7 from China the US manufacturers wont be able to compete as Chinese companies have lower cost of production therefore they can sell cheaper and in order to protect the local manufacturers the government may use an ISI strategy to help the local manufacturers. On the other hand consumers are harmed from this strategy as they cannot buy the cheaper product because of change in government strategy. So consumers who were buying the battery at $7 not have to buy it at $10.

Explanation:

5 0
2 years ago
Suppose a flood changes the production capacity in a country. How would you represent this situation with a production possibili
german

Explanation:

The flood will lead to the destruction of the resources in the country.This will result in the shifting of the PPC curve leftward in the economy.

Earlier PPC is represented by PP curve.After the floods and destruction of resources,the curve shifts to P1P1.It is due to the availability of the number of possible combinations which decreases with the destruction of resources.

6 0
3 years ago
Which of the following do brands with strong brand equity NOT necessarily have?
MAVERICK [17]

Answer:

A large marketing department is answer

Explanation:

I hope it's helpful!

8 0
3 years ago
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