Question

Snackyville sells a wide variety of snacks to retail grocery stores. Snackyville recently released two new snacks: a popular trail mix and a much less popular granola bar. Snackyville requires grocery stores to buy 15 cases of the granola bar for every 120 cases of the trail mix ordered.

Answer 1

Answer:

Both the trail mix and granola bars are tied products since the selling of one of the (the popular trail mix) is tied to the selling of the other product (the less popular granola bars).

Companies do this taking advantage of a very popular product, in order to either increase the sales of a less popular product or simply to get rid of the remaining inventories of some other product.