Answer: anecdote
Explanation:
What is an anecdote?
This is when someone opens up their statement or speech with a joke or with an inviting story from a real life incident .
This helps to draw people's attention , it captures their interest when they hear something interesting they will want to hear more of what you have to say.
People in most cases when they go to places where they have to listen to some speech, they will look at whether they can relate to what the speaker is saying or is there anything they may be interested in hearing or anything that can help them from that information.
If they find nothing interesting they will leave in the middle of your presentation or speech .
In the text above they surely heard the story of how the healthy care policy helped his friends and they probably thought "ok let us listen, this policy may be helpful to us also in time of needs , let us hear more what else is offered here and at what price "
They start to pay more attention into details and become interested.
