Answer:
Option A.
Mass marketing; digital marketing
Explanation:
Mass marketing refers to the various market strategies which are employed with the aim of selling to as many people as possible.
Digital marketing refers to the use of the internet, mobile devices, social media platforms, search engines, and other channels to reach consumers.
The problem with mass marketing is that the target audience is way to much. This makes marketing efforts seem generic, and most of the time, it is difficult to meet the paying point of customers this way.
Modern day technology has made it possible for customers to be targeted based on their persona, and given offers that meet their paying points, thus leading to more sales.
Thus, the explosive developments in communication technologies have left companies doing less mass marketing and more digital marketing.
Answer:
Market Research
Explanation:
Market Research is the term which is explained as the process of determining the viability of the new product or service by research which is directly conducted or performed with the potential customers.
It allows the business to discover the target market and the get feedback from the customers regarding their interest in the service or product.
Therefore, market research is the one which relies on the analysis, identification, distribution of the data in order to discover and slove the marketing problems.
Answer:
B. Capital rationing.
Explanation:
If Kyle Electric has three positive net present value opportunities and unfortunately, the firm has not been able to find financing for any of these projects. What most closely describes the firm's situation is capital rationing
Capital rationing could be defined as a management approach to allocating available funds across multiple investment opportunities, which the company has accepted because those projects give a positive net present value. This allocation is done because the company does not have money for all the projects
Answer:
Effect on income= $115,000 decrease
Explanation:
Giving the following information:
Fixed costs= $45,000
Number of units= 20,000
Unitary contribution margin= $8
<u>To calculate the effect on income, we need to use the following formula:</u>
Effect on income= decrease in fixed costs - decrease in contribution margin
Effect on income= 45,000 - 20,000*8
Effect on income= $115,000 decrease