A permission marketing program means promotions are only sent to customers who grant permission to receive them

1 answer:

8 0

True, permission marketing requires the customer to give permission before they receive marketing materials. A common example is opt-in email lists where the company won't send you emails until you sign up on their website or otherwise give your email address.

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When an Accounts Payable department improves their information system resulting in faster payments to vendors, without the Accou

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The Accounts Payable department's system has been optimized yet the Accounts receivable's system has not been optimized. This means that the company as a whole is suboptimized because only one department was optimized and the other was not.

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