Question

Pure & Natural Inc. sells six different brands of laundry detergent. The products under different brands are tailored to meet the requirements of different market segments. Which of the following marketing strategies does Pure & Natural Inc. follow?
1. Relationship marketing
2. Production-oriented marketing
3. Differentiated marketing
4. Undifferentiated marketing

Answer 1

Answer:

3

Explanation:

Differentiated marketing

This is when a company on purpose creates products that attract at least two or more market segment s or target groups. In the case of Pure& Natural Inc selling six differnt brands of laundry detergent, this brands are tailored to meet the specification and requirement of different market segments. To buttress the point a shoe company that makes shoe for both men and women, this are two different target groups within one company