The biggest thing she need to consider are her variables. and the output she will get.
Answer:
Hallmark is using the Age segmenting dimension.
Explanation:
Most businesses and organizations tend to understand their customers, that is, their behaviors on purchases.
There are 7 important ways businesses segment their customers. They are:
- Income
- Age
- Gender
- Acquisition Path
- First purchase
- Geography
- Device type
In our scenario, Hallmark is using the Age segmenting dimension because they can identify that its a teenage girl that is sending theme card to her boyfriend's cell phone.
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