Answer:
c. 10%
Explanation:
The Yield to Maturity(YTM) of the Bond is the cost of the debt. So, we need to find the YTM first.
Here i will use a Financial Calculator to enter and compute the YTM as follows :
N = 20× 2 = 40
PMT = ($1,000 × 8%) ÷ 2 = $40
PV = $828
P/YR = 2
FV = 1,000
I or YTM = ?
Thus the cost of the Bond is 10%
Answer:
Option C
Explanation:
In simple words, Horizontal analysis ( also referred to as pattern analysis) is indeed a method for the study of financial records that indicates improvements in the sums of the related products over a span of time. This is a valuable tool for determining pattern circumstances. The reports are being used in horizontal analysis for two different time intervals and is compared on percentage basis.
Answer:
B) reach.
Explanation:
Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.
In advertising, reach means how many people or households are exposed to your marketing campaign.