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I am Lyosha [343]
3 years ago
11

Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to

run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only)?
A. frequency.
B. reach.
C. continuity.
D. price of ads.
Business
1 answer:
zloy xaker [14]3 years ago
6 0

Answer:

B) reach.

Explanation:

Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.  

In advertising, reach means how many people or households are exposed to your marketing campaign.

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When did high school education<br><br> become more widespread in the<br><br> United States?
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In 1821, Boston started the first public high school in the United States. By the close of the 19th century, public secondary schools began to outnumber.
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Josiah has the right to receive compensation for poor service encountered during the purchase of a new sofa. Which consumer righ
Ne4ueva [31]

The answer to your question is A. The right to be redress

4 0
2 years ago
Marigold Corp. self-insures its property for fire and storm damage. If the company were to obtain insurance on the property, it
DENIUS [597]

Answer:

loss on fire and storms 710,000

insurance expense zero as the firm didn't acquire any

Explanation:

Notice it state <u><em>"if the company were to obtain insurance"</em></u> Which means it currently has none insurance.

If the firm had an insurance the amount of losses would be deducted from the insurance policy but there is none so we disclosure the entire loss as a result of the period.

Hence, we should recognize the entire loss on fire and storm damage of 710,000 during the year and no insurance expense.

8 0
2 years ago
The regular selling price of a computer desk is $329.99. The markdown rate is 40%. What is the sale price? $197.99
krok68 [10]
A. $197.99

First you subtract 40% from 329.99

So,

329.99-40%=

40% of 329.99 is $131.99

329.99-131.99= 197.99
4 0
3 years ago
Sheldon and Morton formed a partnership with capital contributions of $80,000 and $40,000, respectively. Their partnership agree
Anastaziya [24]

Answer:

The answer is:

Sheldon: $39, 500;     Morton: $50, 500

Explanation:

A partnership is a binding agreement between two or more parties to carry on a business. The sole purpose of this agreement is to share skills and expertise so as to generate a profit. In a partnership, the partners have unlimited liability meaning that if the business established by the partners in unable to repay creditors, the creditors are legally allowed to seize the personal assets of the partners to cover the debts owing. However, in accounting for financial performance, the business is considered to be a separate entity (exists independent of the partners). Sheldon and Morton have established a profit-sharing arrangement that compensates Sheldon for the capital contribution (larger interest share) and Morton for his contributions to the business operations (larger salary share). The profit after these deductions is shared equally between the 2 partners. Assuming the given net income is after operations but before partner deductions, the share of the partners is calculated as follows:

                               Sheldon                           Morton

Interest                   $8,000                              $4,000

Salaries                  $10,000                             $25,000

Profit share            <u>$21, 500 </u>                           <u>$21, 500</u>

Total share            <u>$39, 500</u>                            <u>$50, 500</u>

Interest        (10% * $80, 000)                           (10% * $40, 000)

Profit share (50% * $43,000)                           (50% * $43,000)

Net Profit Share: $90, 000 - $(8,000 + 10,000 + 4,000 + 25,000)= $43,000

                     

8 0
3 years ago
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