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I am Lyosha [343]
4 years ago
11

Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to

run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only)?
A. frequency.
B. reach.
C. continuity.
D. price of ads.
Business
1 answer:
zloy xaker [14]4 years ago
6 0

Answer:

B) reach.

Explanation:

Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.  

In advertising, reach means how many people or households are exposed to your marketing campaign.

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galben [10]

Answer:

No, since the marginal cost of consuming the ice cream cone is greater than the marginal benefit.

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In the given scenario the cost of a unit of ice cream cone is $3.05, and the satisfaction or benefit is $3. The cost is higher than satisfaction gained. A consumer will not buy the ice cream under these conditions. They will rather look for an alternative that will give high satisfaction at low cost.

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3 years ago
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Answer: Business intelligence

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8 0
3 years ago
Assuming the correlation between the annual returns on the two portfolios is indeed zero, what would be the optimal asset alloca
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hope this helps
4 0
3 years ago
If investment funds are limited, the net present value of one project should not be compared directly to the net present value o
Kryger [21]

Answer:

False

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If projects been examined have different initial investments, it doesn't affect comparison between the projects.

Only projects with positive NPV should be chosen and if both projects have a positive NPV, the project with the higher NPV should be chosen

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Explanation:

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