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I am Lyosha [343]
3 years ago
11

Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to

run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only)?
A. frequency.
B. reach.
C. continuity.
D. price of ads.
Business
1 answer:
zloy xaker [14]3 years ago
6 0

Answer:

B) reach.

Explanation:

Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.  

In advertising, reach means how many people or households are exposed to your marketing campaign.

You might be interested in
American energy review reported that 27% of american households burn wood. if a random sample of 500 american households is sele
Juli2301 [7.4K]

This is binomial distribution problem. <span>
We are given that:</span>

n = sample size = 500

p = proportion which burns wood = 0.27,

q = proportion which does not burn wood = 1-p = 0.73 

<span>
A. Mean is calculated as:</span>

Mean = n*p

Mean = 500 * 0.27

Mean = 135 

<span>
B. Variance is calculated as:</span>

Variance = n*p*q

Variance = 500*0.27*0.73

Variance = 98.55 

<span>
C. Standard deviation is calculated as:</span>

Standard deviation = sqrt(variance)

Standard deviation = sqrt(98.55)

<span>Standard deviation = 9.93</span>

4 0
3 years ago
The assets and liabilities of Thompson Computer Services at March 31, the end of the current year, and its revenue and expenses
Reika [66]

Answer: Please see explanation column for answers

Explanation: Given Revenue and expenses

Accounts payable $2,000     Miscellaneous expense $1,030, Accounts receivable 10,340        Office expense 1,240

  Cash 21,420,                       Wagesexpense 23,550                       Supplies 1,670  Land 47,000,  Building 157,630,  Dividends 16,570, Fees earned 73,450    

a. income statement for the current year ended March 31.

Fees earned = Revenue

Fees earned                                              73, 450

Expenses Incurred

Wages expense                     -$23,550      

Miscellaneous expense       -  $1,030

Office expense                        -$1,240

Total Expenses                                             25,820

Net income                                                   $47,630

Working : Net income = fees earned ( Revenue )- Total expenses =

$73,450 - $25,820 = $47,630

2.statement of retained earnings for the current year ended March 31.

Retained earning  at April 1ST               $60,000

Net income                                                  $47,630

Dividend                                                       $16,570

Retained earnings                                        $91,060

Working

Retained earning = Retained earning from april 1st + Net income -- Dividend

$60,000 + $47,630) - $16,570 = $91,060

3.

A balance sheet is a company's financial statement that shows its assets, liabilities and shareholders' equity to illustrate  the financial position of the company showing what the company has as its assets, n  is owing , and  the amount  liable to shareholders.at a particular  time. In a balance sheet,  Assets  must equal Liabilities and Shareholders’ Equity..

Balance sheet for Thompson's Computer Service.

Current assets

Cash                                                        $21,420

Account receivables                               $10,340  

Supplies                                                    $1,670

Total current assets $33,430

Property land and equipment

Land                                                           $47,000

Building                                                    $ 157,630

Total Property land and equipment       $204,630

Total assets                                               $238,060                                    

Liabilities and equity

Accounts payable                                              $2,000      

Stock holder's equity    

Common stock                                                 $145,000

Retained earnings                                             $91,060

Stock holder's equity                                      $236,000

Total Stock holder's equity and Liabilities      $ 238,060

we can see in the balance sheet that Stock holder's equity and Liabilities = Total Assets

4 0
3 years ago
Suppose your bank pays you 4 percent interest per year on your savings​ account, so that​ $1,000 grows to​ $1,040 over a oneminu
Fed [463]

Answer:

3 percent which is $30

Explanation:

The real value of money is measured against a basket of goods or services, or against a particular product or service.  The real value is adjusted for inflation. In other words, the real value of money is its nominal value adjusted for inflation.

If the bank pays an interest rate of 4  percent, which leads to an increase of savings from $1000 to  $1040, should prices increase by 1 percent, then the real value of money has increased by 3 percent. One percent increase in prices represents inflation.  Keeping $1000 in the bank will earn a 3 percent real value or $30.

8 0
3 years ago
Money market refers to:
Ivanshal [37]

Answer:

Dealing in debt of less than one year.

Used by governments / corporations to keep their cash flow coming in.

Explanation:

3 0
3 years ago
The city council wants suggestions for crime prevention techniques such as installing unbreakable glass on storefronts to presen
umka2103 [35]

Options: A. Community policing. B. Situation prevention C. Target hardening D. Benefits diffu

Answer: C. Target hardening technique

Explanation: Target hardening technique is a technique adopted in crime prevention to make it very difficult for the targets of criminal activities to be reached or affected. The process of installing an unbreakable glass in the store of Businesses is one of the target hardening technique of crime Control.

Target hardening is of great importance for crime fighters like the police officers and the owners of Businesses as it makes the target less attractive to the criminals.

7 0
2 years ago
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