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I am Lyosha [343]
3 years ago
11

Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to

run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only)?
A. frequency.
B. reach.
C. continuity.
D. price of ads.
Business
1 answer:
zloy xaker [14]3 years ago
6 0

Answer:

B) reach.

Explanation:

Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.  

In advertising, reach means how many people or households are exposed to your marketing campaign.

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Lawton Company records business transactions in dollars and disregards changes in the value of a dollar over time. Which of the
GenaCL600 [577]

Answer: Monetary unit assumption

Explanation: The monetary unit of assumption states that every transaction of the business can be expresses in relation to monetary units and these units will be stable over time. The key point in this assumption is that it assumes monetary units to be stable and dependable.

In the given case, Lawton records transactions in dollars and disregards changes in value of dollars over time. Hence, we can conclude that Lawton is following monetary unit assumption.

8 0
3 years ago
For journal entries 1 through 12, select the letter of the explanation that most closely describes it in the space beside each e
Ksivusya [100]

Question Completion:

For each of the following entries, select the letter of the explanation that most closely describes it in the space beside each entry. (You can use letters more than once.)

A. To record receipt of unearned revenue

B. To record this period's earning of prior unearned revenue

C. To record payment of an accrued expense

D. To record receipt of an accrued revenue

E. To record an accrued expense

F. To record an accrued revenue

G. To record this period's use of a prepaid expense

H. To record payment of a prepaid expense

I To record this period's depreciation expense

Journal Entries

Insurance Expense 1,900

Prepaid Insurance 1,900

Salaries Payable 3,900

Cash 3,900

Prepaid Rent 3,200

Cash 3,200

Salaries Expense 4,900

Salaries Payable 4,900

Interest Receivable 1,900

Interest Revenue 1,900

Cash 3,900

Accounts Receivable (from consulting) 3,900

Cash 5,900

Unearned Professional Fees 5,900

Cash 4,300

Interest Receivable 4,300

Rent Expense 8,000

Prepaid Rent 8,000

Interest Expense 6,300

Interest Payable 6,300

Depreciation Expense 1,300

Accumulated Depreciation 1,300

Unearned Professional Fees 1,900

Professional Fees Earned 1,900

Answer:

Journal Entries with appropriate descriptions:

Insurance Expense 1,900

Prepaid Insurance 1,900

G. To record this period's use of a prepaid expense

Salaries Payable 3,900

Cash 3,900

C. To record payment of an accrued expense

Prepaid Rent 3,200

Cash 3,200

H. To record payment of a prepaid expense

Salaries Expense 4,900

Salaries Payable 4,900

E. To record an accrued expense

Interest Receivable 1,900

Interest Revenue 1,900

F. To record an accrued revenue

Cash 3,900

Accounts Receivable (from consulting) 3,900

D. To record receipt of an accrued revenue

Cash 5,900

Unearned Professional Fees 5,900

A. To record receipt of unearned revenue

Cash 4,300

Interest Receivable 4,300

D. To record receipt of an accrued revenue

Rent Expense 8,000

Prepaid Rent 8,000

G. To record this period's use of a prepaid expense

Interest Expense 6,300

Interest Payable 6,300

E. To record an accrued expense

Depreciation Expense 1,300

Accumulated Depreciation 1,300

I To record this period's depreciation expense

Unearned Professional Fees 1,900

Professional Fees Earned 1,900

B. To record this period's earning of prior unearned revenue

Explanation:

Journal entries are usually recorded to adjust revenue and expenses to the accrual basis of accounting and to match expenses to the period's revenue and vice versa.  Short narrations are provided after recording each transaction.  The purpose is to provide some descriptions of the transaction so that it can be understood by another person reviewing the records.

4 0
3 years ago
Hello friends , please follow me so that we can be friends.
Klio2033 [76]

Answer:

I also love making friends dude ✌✌I will surely follow you

6 0
3 years ago
Read 2 more answers
Timothy was tasked with creating the budget for the next fiscal year. He had to create a cost-profit analysis report of all the
Helga [31]

Obviously, Mr Timothy’s position within the company is Chief Financial officer

Chief Financial officer is the officer responsible for management of company's finances and top-level budgets.

So, as the Chief Financial officer, his responsibility includes:

  • creating the budget for a fiscal year
  • creating a cost-profit analysis report
  • identifying avenues for possible cost reduction in the budget

In conclusion, Mr Timothy’s position within the company is Chief Financial officer

Read more about CFO

<em>brainly.com/question/25511920</em>

3 0
2 years ago
Read 2 more answers
Petrus Framing's cost formula for its supplies cost is $1,840 per month plus $12 per frame. For the month of March, the company
adoni [48]

Answer:

$84 unfavorable

Explanation:

The computation of the activity variance for supplies cost is shown below:

Supplies cost for the standard one is

= $1,840 + (624 frames × $12 per frame)

= $9,328

And, the supplies cost for the actual one is

= $1,840 + (631 frames × $12)

= $9,412

So the activity variance is

= $9,328 - $9,412

= $84 unfavorable

As the standard cost is less than the actual one

6 0
3 years ago
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