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I am Lyosha [343]
3 years ago
11

Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to

run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only)?
A. frequency.
B. reach.
C. continuity.
D. price of ads.
Business
1 answer:
zloy xaker [14]3 years ago
6 0

Answer:

B) reach.

Explanation:

Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.  

In advertising, reach means how many people or households are exposed to your marketing campaign.

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Cayo Casta Cabins Corporation recently purchased Ship Island Resort and Casino and the land on which it is located with the plan
PilotLPTM [1.2K]

Answer:

4) recorded as a reduction of the cost of the land.

Explanation:

When you are calculating the cost of any land purchased, you must start with the purchase price and add all the expenditures necessary for getting the land  ready, e.g. legal fees, taxes, real estate commissions, land grading, clearing the trees, etc., and subtract any revenue obtained, e.g. from the sale of salvaged materials or timber.

total cost of land = purchase price + (fees, commissions, grading, clearance expenses, taxes, etc.) - revenue (salvaged materials, scrap, timber, etc.)

4 0
3 years ago
A negative in the pigmalion effect theory
Svetach [21]

Explanation:

Negative implications of the Pygmalion Effect: Unjustified expectations end up becoming real. ... Secondary teachers have lower expectations to colored students and students from poor and disadvantaged backgrounds.

3 0
3 years ago
To maintain good citizenship as a company and to make a fair profit on current operations are examples of _____. values
Radda [10]
Those are examples of values.
Values is a set of standard that held by certain individuals or group that would be a crucial factor in creating their moral codes.
Different companies may held completely different values based on what they want to achieve as their goals and identity.
7 0
3 years ago
Which of the following is an individual characteristic of employees that improves individual mechanisms such as stress and motiv
otez555 [7]

Answer: C) Personality

Explanation:

Personality is an individuals quality that helps them succeed in life. If you improve your personality you can control stress and increase your motivation.

7 0
3 years ago
You bought 200 shares of Stock A at $23.00 per share 6 months ago. It is now worth $47 per share. What was the percent of increa
Nat2105 [25]

Answer:

51 % increase

Explanation:

Stock A price= $23.00

Stock A price after 6 months= $47.00

Increase in price of Stock A= $47 - $23

                                          = $24

Percentage increase in stick price = <u>$24</u>  x  100%

                                                        $47

                                                     = 0.510 x 100%

                                                     = 51%

The percentage increase in the price of Stock A is 51%

Cheers

4 0
3 years ago
Read 2 more answers
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