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I am Lyosha [343]
3 years ago
11

Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to

run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only)?
A. frequency.
B. reach.
C. continuity.
D. price of ads.
Business
1 answer:
zloy xaker [14]3 years ago
6 0

Answer:

B) reach.

Explanation:

Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.  

In advertising, reach means how many people or households are exposed to your marketing campaign.

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On January 1, 2018, Olympic Insurance Company granted 30,000 stock options to certain executives. The options are exercisable no
Artyom0805 [142]

Answer:

Option D. $50,000.    

Explanation:

We can solve it by two methods:

Method 1: Conceptually

The 30,000 stock options has vested period of 3 years, which means 10,000 stock options a year. Furthermore, according to accrual concept application in the employee benefits international standard on accounting, the increase in liability for compensating other party for its services is increase in expense. Here, increase in expense is the option fair value which is $5. So the Compensation expense is:

Compensation expense = $5 per stock option * 10,000 Stock Options per year

= $50,000 for the first year 2018

Method 2: Formula Method

As we know that:

Compensation expense for 2018 = Total compensation / Vested period

Here

Total compensation = $5 stock option * 30,000 options

Vested period is 3 years

By putting values, we have:

Compensation expense = (30,000 × $5)/3 years

Compensation expense = $50,000

Don't Forget to rate my answer.

4 0
3 years ago
To help fund his start-up business, Marc charged $400 worth of goods on his credit card. On his first bill, he was not charged a
Bogdan [553]

Answer:

$7.96

Explanation:

the first month's principal balance = $400 (initial purchase) - $20 (first payment) = $380

the second month's principal balance = $380 (carried over) + $18 (second purchase) = $398

the interest charged on the second month's principal = $398 x 2% = $7.96

7 0
3 years ago
Read 2 more answers
You are a valuable member of the student store staff. You handle many of the cash box transactions, moving the daily cash betwee
jasenka [17]

Answer:

I can put a call through to the organisers of the trip explaining that I have cash but it's not within reach and that if they reserved the spot for me, they'd get the money as soon as I can access it. Given that I am a valuable member of the student store staff, that reputation should count in times like this.

To borrow money from the cashbox would be a huge ethical risk and can easily be termed mismanagement of funds especially where the store policy does not allow such.

My value in the store lies largely on my integrity and the trust they students have invested in my person.

I'd rather miss the road trip than make a regrettable unethical decision.

Cheers!

7 0
3 years ago
Selling, general, and administrative expenses were $59,000; net sales were $268,100; interest expense was $6,300; research and d
ozzi

Answer:

$35,800

Explanation:

Gross Profit = Net sales - Cost of goods sold

                   = $268,100 - $145,500

                   = $122,600

Total Operating Expense:

= S, G & A Expenses + R&D expense

= $59,000 + $27,800

= $86,800

Operating Income = Gross Profit - Total Operating Expense

                               = $122,600 - $86,800

                               = $35,800

7 0
3 years ago
Seven years ago, Carlos took out a 30-year mortgage for $185,000 at 5.6 percent. He has made all of the monthly payments as agre
marin [14]

Answer:

Remaining balance of loan after 7 years ( today ) = $ 164,619.6

Explanation:

amount of mortgage = $ 185,000

original term of loan 30 years * 12 = 360 months

interest rate = 5.6 % * 1/12 =0.4666% per month

monthly payment = amount oa mortgage * i /[ 1- (1+i)^-n ]

= $ 185,000 * 0.4666% / [ 1- ( 1 +0.4666%)^-360 ]

= $ 863.21 / [ 1 - 0.187148 ]

= $ 863.21 / 0.812852

= $ 1061.95

after 7 years, that means 84 months, remaining term = 360 months - 84 months = 276 months

remaining balance of loan = amount of loan * ( 1+ i )^n - monthly payment * [ {( 1 + i )^n - 1 } / i ]

remaining balance of loan after 7 years ( 84 months ) = [ $ 185,000 * ( 1+0.4666%)^84 ] - $ 1061.95 * [ {(1+0.4666%)^84 - 1} / 0.4666 ]

= [ $ 185,000 * 1.47850 ] - $ 1061.95 * ( 0.47850 / 0.4666% ]

= $ 273,522.5 - $ 1061.95 * 102.55

= $ 273,522.5 - $ 108,902.9

= $ 164,619.6

remaining balance of loan after 7 years ( today ) = $ 164,619.6

6 0
3 years ago
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