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Nadusha1986 [10]
3 years ago
7

One of the shortcomings of direct marketing is that the firm cannot easily measure the response.

Business
1 answer:
wel3 years ago
6 0
The statement above is FALSE. Direct marketing involves using consumer direct channels to get one's products across to the consumers. Direct marketing is an effective way of marketing one's products and it makes it easy for one to easily measure the response obtained. 
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If Jacques's Fire Engines were a competitive firm instead and $80,000 were the market price for an engine, decreasing its price
Anna35 [415]

Answer:

The correct answer is:

false (b)

Explanation:

Reduction in the price of a good or service in a competitive market leads to an increase in quantity demanded, which in turn leads to an increase in the production quantity, to cater for the increase in the volume of demand. Hence the reduction in the price of Jacques's fire engines will increase demand and in effect increase the production quantity. With respect to the total revenue, depending on the extent of demand increase, the total revenue might increase or even decrease. If the total demand exceeds the previous demand to make up for the reduction in price, the total revenue will increase, if not so, the total revenue will decrease.  

3 0
3 years ago
Japan Company produces lamps that require 3 standard hours per unit at a standard hourly rate of $12.00 per hour. Production of
coldgirl [10]

Answer:

(a) rate variance = $ 5,234, Adverse

(b) time variance = $ 6,360, Favourable

(c) total cost variance = $1,126, Favourable

Explanation:

(a) rate variance,

rate variance = (Standard Rate - Actual Rate) × Actual Hours

                      =( $12.00- $12.20) × 26,170 hours

                      = $ 5,234, Adverse

(b) time variance, and

time variance = (Standard Hours - Actual Hours) × Standard Rate

                       = (26,700 hours - 26,170 hours) ×  $12.00

                     = $ 6,360, Favourable

(c) total cost variance

total cost variance = rate variance + time variance

                               = $ 5,234, Adverse + $ 6,360, Favourable

                               = $1,126, Favourable

4 0
3 years ago
At the end of 2017, Grouper Company has accounts receivable of $916,100 and an allowance for doubtful accounts of $42,400. On Ja
Gennadij [26K]

Answer:

Since the debt has already been provided for by Debiting bad debt expense $42,400 and Crediting Allowance for doubtful debt $42,400, the entries required to write off the debt from Ramirez Company of $6,330 will be

Debit Allowance for doubtful debt $6,330

Credit Accounts receivable $6,330

Being entries to writeoff debt due Ramirez Company of $6,330

Explanation:

When a company makes sales on account, debit accounts receivable and credit sales. Based on assessment, some or all of the receivables may be uncollectible.  

To account for this, debit bad debit expense and credit allowance for doubtful debt. Should the debt become uncollectible (i.e go bad), debit allowance for doubtful debt and credit accounts receivable.

Where a debit that had previously been determined to have gone bad gets settled, debit cash and credit bad debt expense.

8 0
3 years ago
Which of the following is the correct term to
tatuchka [14]
I believe the answer is B. policies
8 0
3 years ago
Read 2 more answers
Which of the following statements is true?
Zinaida [17]

<u>Answer:</u>

<em>C) Actual investment includes unplanned inventory changes, but planned investment does not </em>

<em></em>

<u>Explanation:</u>

The total amount of investment consumptions attempted by a business during a timeframe consists of both arranged and impromptu costs of capital. The idea of pure speculation is a significant piece of Keynesian financial aspects and is utilized to decide the purpose of macroeconomic harmony, at which real venture equivalents arranged venture.

When moving toward interest in the securities exchange, there are two fundamental procedures utilized, principal investigation and specialized examination. Likewise, with any speculation technique, there are promoters and depreciators of each approach.

6 0
3 years ago
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