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Sav [38]
3 years ago
7

The traditional _____ method of developing a marketing plan has four main elements: situation analysis, marketing objectives, ma

rketing strategy, and marketing tactics (or action programs).
Business
2 answers:
denpristay [2]3 years ago
8 0

Answer:

Top down.

Explanation:

The top down marketing strategy contains 4 principal sections, they are:

- situation analysis

- marketing objectives

- marketing strategy

- marketing tactics (or action programs).

This marketing strategy is done by first analysing the current situation of the market and the company's capacity to meet the market demand.

The next stage is where marketing objectives are drawn based on the situation analysis.

The marketing objectives will invariably give rise to a marketing strategy, and this will give rise to the actions to be taken.

Mazyrski [523]3 years ago
3 0

Answer:

Top down

Explanation:

Top down marketing plan is one in which the sales are directed towards a target market in such a way that it relates to the needs of the target market as well as specifying sales objectives.

Top down marketing involves situation anaysis, marketing objectives, marketing strategy ans marketing tactics.

Cheers.

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Armando, a manager for Petros Pizza Pies (PPP), dies in an accident on July 12. PPP pays his wife, Penelope, $600 in salary that
stepan [7]

Answer:

Explanation:

Ms. P receives $6,000 from Company P due to her husband A's loyal service and She receives $600 that her husband earned prior to his death. Hence, Ms P earns a total of $6,600 ($6000 + $600) gross income.

The amount of $90,000 receive from the life insurance proceeds are excluded from the gross income.

Ms P's daughter receives $4,000 from company P. It should be included in her daughter income.

8 0
4 years ago
What does attention to detail say about you as a leader?
ASHA 777 [7]

Answer:

that you are a good leader and can lead people to victory

Explanation:

5 0
3 years ago
Break Even Analysis 1. A USB thumb drive production line will have $240,000 fixed costs variable costs per unit of $1.97. Each u
melomori [17]

Answer:

Instructions are below.

Explanation:

Giving the following information:

Fixed costs= $240,000

Unitary variable cost= $1.97

Selling price per unit= $4.97.

First, we need to calculate the break-even point in units:

Break-even point in units= fixed costs/ contribution margin per unit

Break-even point in units= 240,000 / (4.97 - 1.97)

Break-even point in units= 80,000 units

<u>The break-even point analysis provides information regarding the number of units to be sold to cover for the fixed and variable costs.</u>

If the forecasted sales are 120,000, this means that the company will cover costs and make a profit. The margin of safety is 40,000 units.

3 0
3 years ago
Splish Corporation has retained earnings of $721,100 at January 1, 2020. Net income during 2020 was $1,562,700, and cash dividen
Vitek1552 [10]

Answer and Explanation:

The preparation of the retained earnings statement is presented below:

Opening retained earning balance $721,100

Add: prior period adjustment $86,370

Add: net income $1,562,700

Less: dividend paid $79,000

Ending retained earnings $2,291,170

The above items would be added and deducted that increase and decrease the retained earnings balance

4 0
3 years ago
What relationship exists between financial institutions and financial markets? g
NemiM [27]

Answer:

Access and price relationships

Explanation:

Financial institutions - organizations operating in the financial and credit system. In the interpretation of the Western economic tradition, financial institutions are intermediaries between investors (households) and entrepreneurs (consumers of investments).

Financial markets are mechanisms that enable funds to be transferred from those with excess funds to those with few funds. Financial markets are divided into two as money markets and capital markets in terms of maturity. Money markets are markets where short-term funding supply and demand meet. Here, a short term is a year and a shorter term. Capital markets are the markets where long-term fund supply and demand are encountered. Here, long term is meant for over a year. Financial markets also provide low transaction cost value and prices that reflect the effective-market hypothesis.

We can think of basic relationships. The first concerns about the access. Financial institutions provide access to financial markets on behalf of investors seeking financial assets, such as institutional investors. The second relationship can often be claimed as "price." Financial asset prices (traded in financial markets), research and trading activities in financial assets, the actual cost or price of a particular asset affect the performance of financial institutions that affect the market outlook. For example, if a financial institution holds a significant stake in a particular company, it is a sign of markets (good or bad) and ultimately affects the price that a company is willing to pay for a financial asset. (e.g. stocks, bonds, etc.).

3 0
3 years ago
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