Question

The readings suggest there are certain strategies for pricing new products, which is decidedly more difficult than adjusting prices to existing products. The new product pricing approaches are:SkimmingPenetrationEveryday low pricesThe pricing approaches discussed for existing products are:Cost plusMarkupMarkdownOdd-even pricingPrestige pricingPrice liningDemand backward pricingLeader pricingSealed bid pricingGoing-rate pricingPrice bundlingCaptive pricingProduct mix pricingTwo-part pricingPromotional pricingThere is no shortage of pricing approaches, and as customers, we are exposed to all of them at some time or another in our purchasing processes.Choose one of the pricing approaches and discuss the product, the pricing approach, and why you think it is the most appropriate approach for that particular product given your consumer characteristics. Be sure you understand the definition of your approach before tackling this topic.Many of you will be tempted to use promotional pricing since it is the easiest to demonstrate. So promotional pricing is not "for sale" (pun intended). Pick one of the other approaches for this topic.

Answer 1

Explanation:

Penetration Pricing:

It is the marketing approach that consists of a strategy to insert a new product in the market offering lower prices.

This strategy would help a new company, for example, to enter the market and already achieve good demand for its products and services, in addition to this strategy being a barrier of entry for new competitors.

Penetration pricing is the most appropriate marketing strategy for companies that need to reach a market place and reach a large number of people, which is achieved when offering a product with quality and benefits that can create consumer needs for customers, which makes it possible for the company to fulfill its objective and then be able to establish itself in the market and then increase prices so that the demand for the products is maintained.

This strategy is generally used by retailers and organizations that offer products offered in bulk, such as food, cosmetics, automobiles, etc.