Answer:
Market segmentation
Explanation:
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations. A market segment is a group of people who share one or more common characteristics, lumped together for marketing purposes.
Answer:
Consumer Involvement
Explanation:
Consumer Involvement refers to the level of importance a consumer places on a purchase. The consumer factors in the personal, social and economic significance of the product before going ahead to make the purchase. The levels of consumer involvement could be of three types, namely; low, medium and high involvement.
A low involvement purchase is one in which the consumer does not give so much thought to before making the purchase. Example is household products like detergents. Medium Involvement purchase are those in which the consumer puts in some thought before acquisition. An example could be new clothes. High Involvement purchase require considerable thought and research before the purchase is made. An example could be a new car.
Answer:
if the business is florishing, as an example Medical sectors during pandemic they are going to grow till they are in a high demand
This statement is false. The notes receivable account should
only include those notes which can still be collected. Notes that have not
matured yet is still included in the notes receivable account because there is
still the probability of collection. Dishonored notes should not anymore be
included because there is no more probability of collection.
Answer:
The Journal entries are as follows:
(i) On March 15,
Dividend [0.075×220,000,000] A/c Dr. $16,500,000
To dividend payable $16,500,000
(To record the declaration of cash dividends)
(ii) On March 30,
No Journal entry required
(iii) On April 13,
Dividend payable A/c Dr. $16,500,000
To cash $16,500,000
(To record the payment of cash dividends for its 220 million shares)
