This ability to remember how to button her shirt is part of procedural memory. Procedural memory belongs to your long-term memory, meaning that if you learn it once, you will probably know how to do it for a very long time (if not for the rest of your life). The name itself implies that you learn certain procedures, such as buttoning your shirt, or riding a bike, or writing.
The questionnaires are a cheap and quick and the effective way to obtain large amounts of information form a large sample of people. As they are open and closed type they give the respondent enough time to think and respond and are beneficial for the quantitative and the qualitative data.