Question

The Library is a new bar in town. Unlike the other bars in town, it charges no cover charge. The new bar has also priced its beer at $3 less per pitcher than its competition. Given what you know about pricing strategies, which pricing strategy is the owner of the new bar using

Answer 1

Answer: B. Penetration pricing

Explanation:

Penetration pricing is a strategy that is used by new companies in a market to capture market share from more established competitors. The process is for the new company to charge a lesser price than the amount that the other companies are charging which will bring people to the new firm for patronage.

It will thus capture market share and due to the high demand, be able to make profits due to Economies of Scale.

By charging less than its competitors, the new bar's owner is most likely pursuing a Penetration Strategy.