Question

When starbucks announced that it would release a new single-serve coffee maker called verismo for sale in its u.s. outlets, it was using a __________ strategy?

Answer 1

Starbucks uses a product development strategy when it announced the release of the single-serve coffee maker in its outlets at the United States. This is because they plan to offer a new product, which is an improvement to the existing coffee maker devices in the U.S. market.