Question

Fill in the table to compare the EEA article "The Melting Arctic" with the NOAA video "Shrinking Ice: Impacts" below. Compare them on the basis of their tone, structure, purpose, and persuasive techniques. Also cite textual evidence of the persuasive techniques you identified.

Answer 1

Tone measured, restrained dramaticpurpose to create awareness and show evidence for an opinion to persuade the audience of an opinionstructure broken down into various sections with headings that make the progression of ideas clear to readers plays out like a two-minute film; a series of visuals accompany narration explaining the negative effects of the melting iceopinion The effects of melting Arctic ice are potentially harmful to people, the environment, and wildlife in the Arctic and beyond. The effects of melting Arctic ice are harmful to people, the environment, and wildlife in the Arctic and beyond. There is an urgent need to take action to prevent these effects.persuasive techniques scientific data and expert opinion emotional appeal, especially visuals of animals; forceful, dramatic language; background musictextual evidence for persuasive techniques scientific data:"the Arctic sea ice shrank below 4 million square kilometres in September 2012"
expert opinion:"Tove Søvndahl Pedersen, Head of the Greenlandic Representation in Denmark, highlighted during her presentation day-to-day challenges that people of Greenland have to face because of climate change …"
factual information: "Without sea ice, arctic plants and animals must either adapt or migrate. If they can’t, they will go extinct.
If that isn’t enough, people who live in coastal communities within the Arctic Circle are also battling erosion along their coastlines."
influence of persuasive techniques structured presentation of scientific data and expert opinion gives the audience a clear, logical understanding of the argument visuals of the animals, the background music, and the harsh environmental conditions depicted make a strong emotional impact on the viewer; conveys a sense of the urgency and importance of the issue

Answer 2

tone measured, restrained dramatic

purpose to create awareness and show evidence for an opinion to persuade the audience of an opinion

structure broken down into various sections with headings that make the progression of ideas clear to readers plays out like a two-minute film; a series of visuals accompany narration explaining the negative effects of the melting ice

opinion The effects of melting Arctic ice are potentially harmful to people, the environment, and wildlife in the Arctic and beyond. The effects of melting Arctic ice are harmful to people, the environment, and wildlife in the Arctic and beyond. There is an urgent need to take action to prevent these effects.

persuasive techniques scientific data and expert opinion emotional appeal, especially visuals of animals; forceful, dramatic language; background music

textual evidence for persuasive techniques

scientific data:

"the Arctic sea ice shrank below 4 million square kilometres in September 2012"

expert opinion:

"Tove Søvndahl Pedersen, Head of the Greenlandic Representation in Denmark, highlighted during her presentation day-to-day challenges that people of Greenland have to face because of climate change …"

factual information:

"Without sea ice, arctic plants and animals must either adapt or migrate. If they can’t, they will go extinct.

If that isn’t enough, people who live in coastal communities within the Arctic Circle are also battling erosion along their coastlines."

influence of persuasive techniques structured presentation of scientific data and expert opinion gives the audience a clear, logical understanding of the argument visuals of the animals, the background music, and the harsh environmental conditions depicted make a strong emotional impact on the viewer; conveys a sense of the urgency and importance of the issue