They both grew up in the Williamsburg section of Brooklyn.
The answer to the given question is that:
There are several ways in which writers use direct characterization in a story, but the most common way is that they will take time to describe each character in detail.
Advertising. This is something that impacted people in many ways. Think about it, when you walk down the isle to look at cereal. Which box looks more appealing? Most people would say the name brand box with a character or picture on it.
I like sour things that when you eat them poke your tongue with sourness