The term or name for word clues in a text that appear different because they are bolded, highlighted, italicized or written in a different font is typographical, which refers to the work of setting and arranging types and of printing from them; it pertains to the character and appearance of printed material.
Typographic is the term for word clues in a text that look different because they are bold, highlighted, italicized or written in a different font.
The typography is derived from the typography, which is a resource that promotes the highlighting of words, whether for reasons of harmony in the text or of rule, that is to say, for the sake of aesthetics and graphic production, where the highlighting of some words make up one allows the dissemination of a deeper and more artistic message.
