The advertisement does not constitute an offer because it lacks:
- Serious intention.
- Clear and reasonable defined terms.
- Communication to the recipient.
An offer is an economic term that refers to that property that is willing to be sold for a price. There are also other types of offers that are related to coupons or discounts for consumers to obtain a reward for their loyalty to a brand.
An offer must have three basic components to be considered true, these must be:
- Serious intention: This refers to the fact that whoever offers must make the offer in a formal, real and true way
- Clear and reasonable defined terms: This refers to the fact that whoever offers must establish the terms and conditions clearly and completely for consumers to access them.
- Communication to the recipient: This refers to the fact that whoever offers must communicate to the consumer through advertising or official communications the information necessary to complete a transaction.
Based on the above, it can be inferred that Pepsi did not make a true offer with its ad because the part in which a young man appears on a Harrier airplane had a humorous tone, this does not show Pepsi's intention to offer this service.
Learn more about an marketing in: brainly.com/question/10789897
Answer:
The answer is: $39.29 per thousand viewers
Explanation:
If you want to calculate the cost per thousand viewers for this media buy, you can use the following formula:
cost per thousand = (cost of running the ad once / total circulation) x 1,000
cost per thousand = ($1,650 / 42,000) x 1,000 = $0.039285 x 1,000 =
cost per thousand = $39.29 per thousand viewers
The answer is: by issuing a patent for the technology
Without patent for the technology, Existing large companies could not copy the inventions made by smaller new companies and beat them in the market with sheer capital amount. Issuing patent provide opportunities for smaller inventors to enter the market.
