Question

Product planners need to think about products and services on three levels. The second level is where the company turns the core benefit into a(n) ________.

Answer 1

Answer:

Actual product

Explanation:

The first stage is core customer value which the company considers because this is what the customer is desiring. The second level is conversion of that core customer values into an actual product. And the last level but not least is augmented product. At this level, the company adds additional features and benefits in the product to make it attractive to its customers