Answer:
c. cost-leadership strategy
Explanation:
Contour Autos tend to decrease the price of the product and that the quality served of the product is acceptable and not degraded. In this manner as against the normal industry the company supplies same quality goods at lower prices.
This decreases the cost for consumers and therefore, it is termed as Cost-Leadership strategy.
The Company tends to lead in the market through lower cost of goods supplied with the same quality.
Answer:
The subsidiary reports cost of goods sold at A. $660,000.
Explanation:
Cost of goods sold is the direct cost of producing or purchasing the goods sold by a business. The formula for cost of goods sold is as follows:
Cost of goods sold = Opening inventory + Purchases - Closing inventory
The subsidiary calculates its cost of goods sold as follows.
Opening inventory $120,000
Add: Purchases $720,000
Less: Closing inventory ($180,000)
Cost of goods sold $660,000
Therefore, the correct option is A. $660,000.
Answer:
the process of using information to link customers, consumers, and the public to the marketer is referred to as marketing Research!!
go for it!!
Answer:
customers.
Explanation:
Marketing mix can be defined as the choices about product attributes, pricing, distribution, and communication strategy that a company blends and offer its targeted markets (customers) so as to build and maintain a desired response.
Generally, a marketing mix is made up of the four (4) Ps;
1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.
2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.
3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.
4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc.
One of the importance associated with good marketing communication (relationship marketing) is that, it improves the image of a business firm. A business firm with a good company reputation or prestige for the sales and production of quality products with an excellent customer relationship can easily introduce new products into the market at a high price without limitations.
Hence, companies use relationship marketing to build and maintain relationships with their customers.
Answer:
Money markets are used for short-term lending or borrowing usually the assets are held for one year or less whereas, Capital Markets are used for long-term securities they have a direct or indirect impact on the capital. Capital markets include the equity market and the debt market.
Explanation:
