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earnstyle [38]
3 years ago
14

One possible reason as to why consumers respond to sales is that by displaying a "high" regular price and a "low" sale price, sa

les provide consumers with a reference point to interpret the prices being offered. True False
Business
1 answer:
Olenka [21]3 years ago
8 0

Answer:

True

Explanation:

Experiments regarding consumer behavior have shown that consumers usually expect a product to have a certain price that serves as a reference price that they use to determine if a retailer's price is high (more expensive than the reference price) or low (cheaper than the reference price).

It is normal (but unethical) that some retailers increase their prices a little before starting a sales campaign, since a higher reference price will make consumers believe that the offer is even better.  

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