Virtually every occupation that involves customers contact has an element of personal selling in it. The bureau of labor statistics reports that almost 14 million people are employed in sales positions in the U.S.
Answer:
The correct answer is the option B: their switching costs are low.
Explanation:
To begin with, the term known as <em>market power</em>, in the business world, refers to the ability that the customers have in order to make a great change in the market regarding quantity demanded or price of the product even. Moreover, this type of power is due to certain characteristics in some markets.
To continue, in the case presented above, the buyers have higher market power when their switching costs are low due to the fact that the customers find the price of the products among the companies very similar although the products might be different. And therefore that switching among the companies do not represent a high cost for the customers, given them high market power.
Institutional or corporate advertising may have a. reminding as an objective. A product advertisement is centered around selling a product. On the other hand, an institutional ad's goal isn't to sell a product, but to raise awareness of the brand, strengthen customer loyalty, remind the customers that the brand is there with all of its meaning and story behind it, even if they don't need their product right now (if they do need it, all the better). It is a strategy of exposure. When I see a compelling Nike corporate ad, I probably won't rush to the nearest store and buy their product if I don't need it right away. But as soon as I start needing a pair of sneakers, I will recall the Nike ad.
Answer:
Generally, when a currency depreciates, that results in higher foreign direct investment. I.e. if the currency of any country depreciates, investing in that country becomes cheaper for foreign companies, e.g. land, equipment or existing facilities are worth less if the investors brings an appreciated foreign currency.
In this specific case, if the yen depreciates, US foreign direct investment in Japan should increase.
