Question

Malcolm sanders, a graduate student from boston, makes customized snowboards for local snowboarding enthusiasts. the demand for snowboards peaks during the winter months, a busy time for malcolm. he advertises more aggressively and sells most of his snowboards around this time. which market segmentation approach does malcolm most likely use?

Answer 1

The market segmentation approach that Malcolm most likely is using is the occasion segmentation. The occasion segmentation is where products provided or produced are only showed or apt in an event or an occasion in which it is seen above that the product peaks is only during winter months.