Being careful of what you say
<span>The Spanish flu that broke out in 1918. The bubonic plague that swept across Europe in the mid-1300s. </span>
There was a contested election but Adam's won
The correct answer should be reward. In order to reward buyers for buying, you put the prices lower even though in reality you could be making the same mount of money. You thus decide to earn less money but you reward your buyers for being loyal or you get them to buy.