Assuming you have been assigned to speak on the topic of "Expanding the Use of Technology in the Classroom" (or a topic of your
choosing), what are some specific things you will do to identify with your audience? What are some areas of selective exposure you should anticipate for this topic? What are some specific things you can do to appeal to your audience?
I would first start with talking to my audience as a student and not just some person giving a speech. People in charge of budgeting may disagree with me because technology is expensive and constantly improving. I could show them everything you can do using technology. I can show them good ways to budget in order to be able to afford this technology. For selective exposure, it is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information. The older members of my audience may screen out any of the positives I shared about the technology because they do not understand it and believe since they did not have it when they were in school, therefore we should not have it.