In the persuasion elaboration likelihood model, the central route is more persuasive when people have the ability and the motivation to pay attention. Persuasion is formed through two routes:
The peripheral route is used when people's motivation is low and there is no ability to process the message. The central route is used when there is high motivation and message processing capacity.
Therefore, the attitudes formed in the central route are more consistent, and resistant to contrary arguments, and more likely to determine people's behaviors and attitudes, generating changes in attitudes and durability.
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good example is amnesty international
they write letters to free political prisoners
1. come to understanding that letter writing is an effective tool which has had success in past
2. makes people aware of the injustices in their own countries
3. power of shame while sometimes underestimated, does work. maybe its dna maybe its psychology but when humam rights violations are exposed things do improve
4. understanding that the power of justice is stronger than any cynicism
On the other hand, interpretive sociology concentrates on people's understanding of their actions and their surroundings. Secondly, positivist sociology claims that objective reality exists, as whereas, interpretive sociology answers that reality is subjective, assembled by people in the course of their everyday lives.
Answer:
D. Intimacy and emotional support
Explanation:
A family is an important part of the society and contributes to society building in several ways which include; raising children who are sociable, providing economic support and educating their children in preparation for future careers.
Intimacy and emotional support is not a basic need families must fulfil in the society.
