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valentina_108 [34]
2 years ago
14

Hugo has been working on his company’s new marketing campaign for the past few weeks. He is now looking at the target market and

the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. Which step of the marketing planning process is Hugo struggling with at the moment?
Business
1 answer:
krek1111 [17]2 years ago
5 0

Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.

Explanation:

Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.

Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.

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Consider the last purchase of two goods by a consumer. A bag of chips costs $1.75 and the marginal utility is 20. A cup of chili
Igoryamba

Answer:

The marginal utility of chili must be 28.57 for the consumer to maximize total utility.

Explanation:

The marginal utility of chili at which the consumer maximizes total utility can be calculated as follows:

Let:

CCHIP = Cost of a bag of chips = $1.75

MUCHIP = Marginal utility of a bag of chips = 20

CCHILI = Cost of a cup of chili = $2.50

MUCHILI = Marginal utility of a cup of Chili = ?

The condition for the utility maximization of the consumer is as follows:

MUCHIP / CCHIP = MUCHILI / CCHILI ……………………………. (1)

Substituting all the relevant values into equation (1) and solve for MUCHILI, we have:

20 / 1.75 = MUCHILI / 2.50

(20 / 1.75) * 2.50 = MUCHILI

MUCHILI = 28.57

Therefore, the marginal utility of chili must be 28.57 for the consumer to maximize total utility.

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3 years ago
Where to find your social security number?
taurus [48]
You have to find your local SSA
8 0
3 years ago
A country withholds funding from any college or university that does not accept women at the same rate as men. This action refle
nordsb [41]
The action that is reflected above shows the equity among sexes. This country believes that whatever education that its male constituents should also be received by the females. That is because women should also be given the privilege to learn.
3 0
3 years ago
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You find a zero coupon bond with a par value of $10,000 and 30 years to maturity. The yield to maturity on this bond is 5.2 perc
muminat

Answer:

The price of the bond is 2143,67

Explanation:

A zero coupon bond is a bond that does not pay coupon payments and instead pays one lump sum at maturity.

Zero coupon bond value= F/(1+r)^t

F = face value or a par value

r= rate of yield per period

t= time to maturity ( in periods)

Replacing

F = $10,000

We assume semiannual compounding periods

r= 5.2/2=2.6

t= 30 x 2=60

Zero coupon bond value= $10,000/(1+0.026)^60

Value = 2143,67

7 0
3 years ago
Personalized products is a small manufacturing firm specializing in custom-order tool and die work. a computerized accounting sy
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Personalized products are a small manufacturing firm specializing in custom-order tool and die work. a computerized accounting system would help personalized products by helping management identify cash flow and other financial difficulties more quickly.

Customizing items to suit clients' unique requirements and preferences is known as product personalization. These personalized products may be made-to-order utilizing a conventional production process with a variety of options offered within existing parameters or they may be specially manufactured items made for a particular customer.

The majority of customers are more inclined to make purchases from a merchant who offers more pertinent messages, recommendations, and incentives as well as experiences that are more catered to their unique interests.

The company will be able to provide more items than was previously possible thanks to quicker updates, shorter time-to-market, and improved business procedures using automated and collaborative workflows.

To learn more about product personalization refer to:

brainly.com/question/15006525

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8 0
1 year ago
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