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valentina_108 [34]
3 years ago
14

Hugo has been working on his company’s new marketing campaign for the past few weeks. He is now looking at the target market and

the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. Which step of the marketing planning process is Hugo struggling with at the moment?
Business
1 answer:
krek1111 [17]3 years ago
5 0

Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.

Explanation:

Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.

Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.

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Blossom Corporation, a manufacturer of ethnic foods, contracted in 2020 to purchase 470 pounds of a spice mixture at $2.35 per p
Sveta_85 [38]

Answer:

No gain or loss.

Explanation:

Given:

Amount of spice mixture = 470 pound

Current price = $2.35 per pound

Future price = $2.73 per pound

Computation:

We know that, Future price of spice mixture is higher than current price of spices.

But contract price is fixed at $2.35.

Therefore, no gain or loss will be recognized.

7 0
3 years ago
Read 2 more answers
The First National Bank of Nelsonville has no excess reserves when a new deposit of $10,000 is made. The required reserve ratio
victus00 [196]

Answer:

$950

Explanation:

Reserve ratio is defined as the percentage amount of deposit that a bank is instructed by the governing central bank to keep as cash reserve. This is used to control the money supply in the economy as the the check - able amount that are subjected to withdrawal is limited to the funds available after the reserve ratio has been considered.

Workings

New deposit - $10,000

Required reserve ratio - 5%

No existing excess ratio as at the time of deposit.

Reserve ratio - 5%*10000 = 50

Increase in checking account = 1000-50

= $950

8 0
3 years ago
You have been investing $300 a month for the last 8 years. Today, your investment account is worth $43,262. What is your average
sdas [7]

Answer:

Having invested $ 300 per month for the past 8 years, the total accumulated investment amount would be $ 28,800 (8 x 12 x 300). Now, having a total amount of $ 43,262, we find an increase of $ 14,462, which corresponds to the interest accumulated during said period. To know the percentage of the increase, we must perform a cross multiplication:

28,800 = 100

14,462 = X

(14,462 x 100) / 28,800 = X

1,446,200 / 28,800 = X

50.21 = X

As we can see, the investment had an increase of 50.21% during these 8 years. Now, the average increase in investment arises from the division of the total percentage of increase by the number of years. So, given that 50.21 / 8 = 6.27, the average annual return rate of this investment is 6.27%.

5 0
3 years ago
Under what circumstances might Costco have to start paying its workers less?
Oksi-84 [34.3K]

Answer:

If for some reason Costco was to suffer from a lawsuit then it would have no choice but to cut the pay rates of their employees. Also, if there was a depression in the economic that caused a dramatic decrease in the stores profit.

3 0
3 years ago
Read 2 more answers
Which of the following is true about multicollinearity?
Komok [63]

Answer:

d. It is best measured using the statistic variance inflation factor (VIF).

Explanation:

Multicollinearity is an important issue in multiple regression model, having many independent/ explanatory variables. Multicollinearity is the situation in which two or more independent variables are highly correlated. It is problematic because it increases the standard error of independent variable coefficient & undermines its statistical significance

Variance Inflation Factor [VIF] is a check & corrective measure of multicollinearity.  

  • VIF as a multicollinearity check : It quantifies the correlation between one explanatory variable with other explanatory variables.VIF = 1 implies there is no multicollinearity (correlation between independent variables); VIF upto 5  implies there is moderate multicollinearity (correlation between independent variables). VIF > 5 implies high multicollinearity (correlation between independent variables)
  • VIF as a multicollinearity correction : Calculating  Var (\beta j ) = σ^2 / [TSS j (1 - R^2j)] ; where TSS = total sum of square of variable j , σ^2 =  j variance, R^2 j = R^2 from regressing all other independent variable on variable j
3 0
3 years ago
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