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valentina_108 [34]
3 years ago
14

Hugo has been working on his company’s new marketing campaign for the past few weeks. He is now looking at the target market and

the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. Which step of the marketing planning process is Hugo struggling with at the moment?
Business
1 answer:
krek1111 [17]3 years ago
5 0

Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.

Explanation:

Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.

Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.

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List 5 things you have purchased in the last year because of a marketing function. Describe what function of marketing was evide
Marizza181 [45]

Answer:

1- smartphone

2- computer

3- kindle

4- clothes

5- watch

Explanation:

The economy exists due to the human need for products and services.

Marketing is responsible for adapting such products and services to the individual needs of each person, in order to offer value to the customer, meeting their desires and preferences through features, personalization of products and services, benefits, customer service, advertising, communication , etc., for a company to be strategically competitive and improve profits.

Therefore, in relation to the products acquired by me last year, there are 3 technological products (smartphone, computer and kindle) that were acquired through the function of marketing features that satisfy the needs of work, communication and leisure.

The watch and clothes were acquired through the function of advertising marketing and differentiated design, which add value to the customer through the status they create in the consumer's mind.

8 0
3 years ago
Why might one firm have positive cash flows and be headed for financial trouble?
Katena32 [7]
A cash flow statement merely describes the net change in a company's cash flow in investment, operational, and financial activities at a given period in time. As such, a bad debt in the company's portfolio cannot be reflected correctly in the cash flow statement. A company can also result to selling products at a much lower prices than it purchased them. While this is reflected in the cash flow statement, it does not translate into overall profitability of the concerned company.
6 0
3 years ago
Which of the following are functions of a small firm? I. The provision of goods and services. II. The offering of personalised s
Mumz [18]

Answer

i and ii

Explanation:

they provide goods (i)

because they are small it can be personalised

6 0
3 years ago
Which describes the purpose of minimum-balance fees?
Cerrena [4.2K]

Answer:

make sure customers keep sufficient funds in their account

Explanation:

Minimum balance is the amount that an account holder has to be kept in the account. The minimum amount is to be maintained so as to enjoy the benefits of the account like receiving interests. The minimum balance defers from one bank to another. Maintaining the minimum helps in accessing loans and other facilities.

5 0
3 years ago
A thief uses a bag of sand to replace a gold statue that sits on a weight sensitive alarmed pedestal. The bag of sand and the st
GaryK [48]

Answer:

No, the thief didn't set off the alarm. As the mass of the gold statue and the bag of sand is different, the alarm clock will start ringing once the statue is replaced with the bag of sand. Thus, the thief screwed up the operation.

3 0
3 years ago
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