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valentina_108 [34]
3 years ago
14

Hugo has been working on his company’s new marketing campaign for the past few weeks. He is now looking at the target market and

the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. Which step of the marketing planning process is Hugo struggling with at the moment?
Business
1 answer:
krek1111 [17]3 years ago
5 0

Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.

Explanation:

Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.

Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.

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Banc Corp. Trust is considering either a bankwide overhead rate or department overhead rates to allocate $396,000 of indirect co
joja [24]

Answer:

The correct answer is A.

Explanation:

Giving the following information:

Estimated overhead= $396,000

Department:

Consumer= 700

Commercia= 300

To calculate the estimated manufacturing overhead rate we need to use the following formula:

Estimated manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Estimated manufacturing overhead rate= 396,000/1,000= $396 per loan processed.

Now, we can allocate overhead:

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

Allocated MOH= 396*300= $118,800

4 0
3 years ago
Sally is a cash basis taxpayer and a member of the Valley Barter club. This year Sally provided 100 hours of sewing services to
Vaselesa [24]

Answer:

c) Sally is taxed on the value of the football tickets even if she cannot attend the game.

Explanation:

In this situation Tickets are exchanged for services performed.

This is a payment in-kind. It uses a good or service instead of cash.

It is a form of compensation and so, the employee tax status is that the ticket is taxable income, as the ticket are equivalent to cash in this case.

3 0
3 years ago
Tom transfers a building that originally cost $40,000 to Paul Corp. in exchange for 100% of the corporation's stock. the adjuste
Korolek [52]

Answer:

Gain recognized by Tom is $10000

So option (b) will be correct answer

Explanation :

We have given liability on bulding assumed by Paul Corp = $30,000

Tom's adjusted basis in the building = $20,000

Since the liability assumed by Paul Corp on the building is greater than Tom's adjusted basis, Tom must recognize gain equal to the difference between the liability on the building and his adjusted basis.

So gain recognized by Tom = $30,000 - $20,000 = $10,000

4 0
4 years ago
Based on the case and previous calculations, please answer the following short answer questions. Note: Your instructor will need
mezya [45]

Question Completion:

see Exhibit 4 attached.

Answer:

1. The largest and smallest divisions by net sales in 2017:

Largest divisions:

Fabric & Home care with 32%

Baby, Feminine & Family Care, 28%

Smallest divisions:

Beauty with 18%

Grooming, 11%

Healthcare, 11%

2. The one most important division in terms of the proportionate net earnings for the company is:

Fabric & Home Care

Explanation:

The two largest divisions generate 60% of the net sales of the company while the three smallest divisions generate only 40%.  In terms of the proportionate net earnings for the company, the two largest divisions also generate 53% of the net earnings of the company, while the three smallest divisions generate 47%.  The analysis shows that the company's financial sustenance is largely driven by the Fabric & Home Care division and the Baby, Feminine & Family Care division.  Another up-and-coming division is the Beauty division, which generates 18% of the net sales and 20% of the net earnings.

Download docx
4 0
3 years ago
What are static, routine, daily business processes such as stocking inventory, checking out customers, or daily opening and clos
denis23 [38]

Answer:

operational business processes

Explanation:

The processes carried out within a company are divided into:

  • operational business processes: carried out by entry level employees and includes routine daily business processes
  • tactical or managerial business processes: carried out by lower management or supervisors and includes semi-routine monthly business processes
  • strategic business processes: carried out by upper management and includes dynamic, non-routine long-term business decision processes

6 0
3 years ago
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