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valentina_108 [34]
3 years ago
14

Hugo has been working on his company’s new marketing campaign for the past few weeks. He is now looking at the target market and

the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. Which step of the marketing planning process is Hugo struggling with at the moment?
Business
1 answer:
krek1111 [17]3 years ago
5 0

Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.

Explanation:

Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.

Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.

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Divine plc is a pure-honey producing plant. The firm wants to replace its aging processing machine. One option is to purchase a
AleksAgata [21]

Answer:

Project A

Years      Cashflows     Discount factor     Present values

0            250,000                    1                           -250,000

1-10            45,100                   6.144                     277,094.40

Sum of all present value=NPV=27,094.40

IRR (by using trial and error method) = 12.4696%

Note: Discount factor for the year 1-10 is calculated by using annuity formula i.e [1-(1+10%)]/10% = 6.144

Project B

Years Cashflows Discount factor  Present values

0        (350,000)           1                              (350,000)

1           72,500               0.91                   65,975  

2           65,500               0.83                    54,365  

3           73,800                  0.75                    55,350  

4            71,500                  0.68                    48,620  

5           69,800                  0.62                   43,276  

6           75,500             0.56                   42,280  

7           31,000                  0.51                            15,810  

8           47,500                  0.47                           22,325  

9           55,500                  0.42                   23,310  

10           29,200                  0.38                    11,096

Sum of all present values=NPV=32,407

IRR(by using trial and error method=12.4186%

On the basis of NPV project B is better because it gives higher NPV than project A. Whereas, Project A is better than project B on the basis of IRR because project A has slightly higher IRR than project B.

b)The conflict between both the investment appraisal technique is likely due to different cash flow patterns of both the project. In such situation decision should be based on NPV because this is an absolute measure

5 0
3 years ago
Read 2 more answers
Alice's pasta kitchen makes quality pasta and sells its products to customers in other countries. this is an example of ___
ololo11 [35]
<span>Exporting. Exporting means sending goods or services produced in one country to another country. This is usually carried out with the intention of boosting revenue. Alice, in this instance, is referred to as an exporter; Exporting has a direct influence on a country's economy including but not limited to improving untapped markets, lower unit cost, minimising the effects of seasonal fluctuations in sales and many more.</span>
8 0
3 years ago
Tangshan Mining​ Company, with a cost of capital of 10​ percent, is considering investing in project​ A, with an initial investm
alexdok [17]

Answer:

the breakeven cash inflow for the project is $131474

Explanation:

given data

cost of capital = 10​ percent

initial investment =​ $1,000,000

useful life = 15 year

to find out

the breakeven cash inflow for the project

solution

first we consider here annual cash inflows that is =  x

now break even point is the one at which the net present value of the project  =  0

so we can say that here  

Present value of cash inflows - Present value of cash outflows = 0   .................1

here we know Present value of cash inflows = x  × PVAF ( 10%,15 years)

Present value of cash inflows = x  ×  7.6060

put value in equation 1 we get

x  ×  7.6060 - $1,000,000  = 0

solve and we get x

x = \frac{1,000,000}{7.6060}

x = $131474

so the breakeven cash inflow for the project is $131474

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3 years ago
The advantages of partnerships include ease of start-up, shared decision making and a larger pool of capital. true or false
iVinArrow [24]
The answer would be: True

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3 years ago
Nirav, Samantha, and Nev want to incorporate their small skateboard business. To do so, they must file legal documents with the
Sophie [7]

Based on the fact that the legal documents in question are to be used to incorporate the skateboard business, these are<u> Articles of Incorporation. </u>

<h3>What are Articles of Incorporation?</h3>

When a company needs to be created and registered with the government, it will need to supply certain documents that lead to its creation.

These are the Articles of Incorporation which serve as proof that a company has been registered / incorporated in a certain state.

Find out more on Articles of Incorporation at brainly.com/question/1198900.

5 0
2 years ago
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