Question

While the personal computer industry is flooded and growing with laptops and tablets, Malik recently bought a desktop, his first personal computer. He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business. Which of the following customer segments does Ivan best represent?a. laggards
b. early adopters
c. early majority
d. category captains

Answer 1

Answer:

A: Laggards.

Explanation:

• Willingness of customers to try out new products.

There are 5 types of adapters, identified by Sociologist Evrett Roger in 1962:

1. Laggards.
2. Early adopters.
3. Early majority.
4. Category captains.
5. Late majority.

Laggards: These are those customers who adopt to new ways slowly, after those ways would have become normal for the world.

• Such as malik realized the essential need for laptop lately, however the market was filled with the product.