Question

IBM manager Celia Moore coordinates IBM's long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a(n) ________ orientation.

Answer 1

Answer: Triple bottom line

Explanation:

Triple bottom line is referred to as an or known as the accounting framework which tends to include three parts, i.e. environmental, social, and financial. Some of the organizations have been known to adopt the Triple Bottom Line framework in order to evaluate the performance in wider perspective i.e. to create the greater and larger business value.