Question

The Gap has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all _______ variables for market segmentation.​

Answer 1

Answer:

Behavioristic

Explanation:

Behavioral segmentation distinguishes a population based on its actions, the reaction, use or understanding of a product by the community.

Consumer habits is a topic of advertising strategy that has been studied extensively over time.

This is primarily because a customer takes into account many considerations before making a decision.