Answer:
B) Bondholders have a senior claim on assets and income relative to stockholders.
Explanation:
Bond holder: They are one who owns bonds issued by the company, where companies are not liable to pay a dividend if they fail to generate enough profit. Although preferred stock provides added financial leverage in much the same way as bonds, it differs from bonds in that the issuer can pass a dividend payment without suffering the consequences that result when an interest payment is missed on a bond.
Share holder: They are the ones who own stock in a company. The buyer has an option to choose between common stock and preferred stock. The company take priority in paying a dividend to the common stockholder, however, the preferred stockholder has a voting right in the company.
If you target who you are after and you will know how to reach them easier. You'll also be more focused plus more effective in your marketing strategies and be able to get a greater return on marketing investments.
In this scenario in which the needs, wants and specific requests from each customer (flyer) are heard and provided, Kirksand airlines has based its customer relationship management on the trend of personalization. The concept of personalization in CRM includes marketing and customer approach focused on <span>individual users' characteristics or preferences.</span>
