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juin [17]
3 years ago
10

In its focus on bottom-line financial value, the ________ approach offers limited guidance for go-to-market strategies and does

not fully account for competitive moves. A. customer tracking B. customer equity C. brand equity D. brand value chain
Business
1 answer:
solniwko [45]3 years ago
8 0

Answer:

B. Customer Equity

Explanation:

In its focus on bottom-line financial value, the customer equity approach offers limited guidance for go-to-market strategies and does not fully account for competitive moves. Customer equity can be defined as the total value of all the customers of any firm. It means any firm will have more customer equity if has large number of customers who make frequent purchases as well. Customer loyalty is directly proportional to the customer equity, more is the customer loyalty, the more will be the customer equity of any brand. Although it is very much important for any business but it does not tell about the go-to market strategies and competitive moves that what business you should be in and what business you could be in.

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Dora’s company manufactures chocolate. They started off with manufacturing all kinds of chocolate, and now they want to expand i
Cloud [144]

Dora's company is entering into the Product Expansion of the marketing strategy.

This product expansion could be the introduction of new product in an existing market or the introduction of existing product in the new market.

So because Dora's company is going to introduce beverages in the same market, they are doing the product expansion.

They are currently selling chocolates and now they want to manufacture beverages as well. It means they are expanding their product line in the same market. This strategy is the Product Expansion strategy of marketing.

3 0
3 years ago
In March 2017​, the money price of a carton of milk was ​$1.76 and the money price of a gallon of gasoline was ​$2.39. Calculate
igor_vitrenko [27]

Answer:

A gallon of gasoline cost 1.36 carton of milk

Explanation:

We should divide the given product over the base product

\frac{P_x}{P_b} In this case, gasoline is the product we want to express based on carton of milk:

2.39 gallon of gasoline / 1.76 carton of milk =  1,35795454

A gallon of gasoline cost 1.36 carton of milk

6 0
3 years ago
An analyst gathers the following information about Meyer, Inc.: Meyer has 1,000 shares of 8% cumulative preferred stock outstand
TiliK225 [7]

Answer and Explanation:

The computation is shown below

a. Total book value is

= Equity par value + retained earnings + net income

= 20,000 shares × $20 + $5,000,000 + $70,000

= $5,470,000

b. The book value per share is

= Equity book value ÷ number of shares

= $5,470,000 ÷ 20,000shares

= $273.50

Hence, the total book value and book value per share is $5,470,000 and $273.50 respectively

5 0
2 years ago
What example best describes the market structure of monopolistic
kenny6666 [7]

Answer:

D

Explanation:

I think it is D a city government owns and operates all Waste Management Services .

3 0
2 years ago
Shen manages a grocery store in a country experiencing a high rate of inflation. He is paid in cash twice per month. On payday,
IRINA_888 [86]

Answer:

The correct answer is option b.

Explanation:

Shen is working in a country where the inflation rate is high.  

He gets a salary every two weeks.  

After receiving his salary he immediately goes out and buys all the goods he is going to need over the next two weeks.  

He converts the remaining salary in a more stable currency.  

He does this in order to prevent his salary from losing purchasing power.  

This effort that he is making to prevent his real income from losing value is called the shoe-leather cost of inflation.  

The shoe-leather cost can be defined as the cost of time and effort made to prevent the cash holdings from losing their value.

3 0
3 years ago
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